Wheels
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SHAPING SKATEBOARDING SINCE 1976
FREE SHIPPING ON DOMESTIC ORDERS $75+
MOST ORDERS SHIP IN 3-4 BUSINESS DAYS
View All | Street | Cruiser/Longboard | Slide | Race
Cadillac | Blood Orange | Venom | Autobahn
Jerry Madrid began shaping surfboards in his parents' Southern California garage in the late 1960s. When the waves weren’t good enough to surf, Jerry shaped skateboards for himself and his friends. In 1976, while also working as a firefighter, Jerry officially started the business and enlisted the help of his brothers Jim and Jeff to assist in the operations.
